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ESPN Founder Bill Rasmussen On The Future Of Streaming Content

future of marketing

Bill Rasmussen, who back in 1978 founded ESPN, joins Rob Cressy to talk about the future of streaming content as well as his newest venture, Hometown Networks. They also dish about how streaming content will affect the way sports fans consume games, the integration of advertising into content and how it can be more effective, plus why there needs to be a greater emphasis on the fans. Bill also shares stories from his journey of building ESPN, plus some words of wisdom for anyone who dreams of creating something great in the world of sports.


Hometown networks has an ambassador program for college students who are interested in being part of what they are building. If you are interested I encourage you to apply at HTNSports.com.

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Other Awesome Content:

  • Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
  • Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.

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Sports Content Studio

Cress Media is a Chicago Sports Marketing Content Studio. We help brands activate sports fans by telling their story in a fun and engaging way via audio, video, and social content creation. We get your audience talking, taking action, and having fun with your brand online and offline. Whether in Chicago or any other part of the country Cress Media can handle your content creation and sports marketing needs.