Bacon, Sports & Beer 1.0

bacon sports beer celebration event chicago millennials

One day we were kicking it at the Bacon Sports Mancave and thought to ourselves, “It would be a fun idea to create an event where we can bring together our bacon loving, jersey rocking, sports fan community. What goes well with bacon and sports?….BEER!” and just like that the Bacon, Sports & Beer Celebration was born.

So what exactly was the Bacon, Sports & Beer Celebration? We like to call it the hat trick of awesomeness. Bringing together of three of the greatest things in life with the brands and people that love them.

We attended many bacon and beer events and were left unimpressed. Either the food was good and the beer was an afterthought or the beer was good but the food was garbage. In both scenarios the overall atmosphere and level of engagement left something to be desired.

That’s why we set out to create the greatest event that Chicago has ever seen. When we do something we do it big, so we decided to rent out Union Station, one of the largest venues in Chicago. As you see in our recap video, even an event space of that size couldn’t contain the awesomeness that was pouring out of the place.

How many other bacon and beer festivals have you seen multiple dance circles break out? None that I know of.

Our formula was simple. We brought together 700 bacon loving, jersey rocking, sports fans with 25 craft breweries serving delicious craft beer tastings, and combined it with 17 of Chicago’s best restaurants serving bacon inspired creations. We then added in sports themed companies with unique activations and encouraged everyone to rock jerseys. After that we splashed in 50 extra doses of sports fun (Nerf games, Golf simulator, pop-a-shot, cornhole, ping pong, football toss, shoot the hockey puck) and a DJ bumping hip hop tunes to top it off.

Here are the brands that participated in the event:


312 Chicago, The Florentine, Atwood Cafe, Porkchop, Frontier, South Water Kitchen, Park Tavern, Las Palmas, Municipal, Hutch, Wishbone, Big Fork Brand, Market Bar, Kitchen Surfing, Buzz Burger Bar, Tongue Spank, Chef Fredo, Box of Paradise


Lagunitas,Goose Island, Redhook Brewery, Woodchuck, Brickstone, World of Beer, Hopothesis Brewing, Ale Syndicate, Bell’s Brewery, Magic Hat, Argus Brewery, Smylie Brothers Brewing, Central Waters, 3 Sheeps Brewing, Stevens Point Brewery, Sprecher, Wild Onion, Rogue, Atwater, Crazy Mountain, Big Bay, Church Street, Saugatuck, Singha Beer, Pipeworks, Brooklyn, Tallgrass.


Top Golf, Wrigleyville Sports, Jim Beam, Redhook


Players Sport & Social, Live to Support, Vosges Chocolate, Yelp, Chicago RedEye, Uber, Campus Insiders, Sports Lock, Good Vines, Chicago Cares.


Smiles don’t lie.

It was important that we not only executed at a high level, but we wanted to make sure that from a marketing and engagement standpoint it was a win-win situation for both the attendees as well as the exhibiting breweries, restaurants, and sponsors, so that’s why we made sure to capture as much content as possible.

Here are a look at some of the happy attendees and exhibitors.

The Action Booth was an absolute hit.


RedEye Chicago created a Nerf gun shooting range.


The baseball card wallpaper had prizes written on the back of some of the cards.


The jerseys that fans rocked were out of this world. In this picture alone is a Jerry Rice Raiders, Hank Gathers Loyola Marymount, Joe Jurevicius Browns, and Priest Holmes Chiefs. At Bacon Sports we have the largest community of sports fans that love jerseys so it was great to see fans going hard in the paint.


The bacon inspired creations were out of this world.


Chocolate and bacon is to die for!


The dance floor wasn’t the only place that had hops.

redhook brewery

Redhook Brewery’s tap game was strong and their sports man cave was a huge hit.


Da Coach of Da Bears.


Click here to see more photos from the greatest bacon event that Chicago has ever seen.


We believe that events should be high quality, exceed expectations, and include boatloads of fun. The Bacon, Sports & Beer Celebration gave us that opportunity and as a result we were able to deliver an unforgettable experience for everyone.

Talk to us about how we can help create an experience like this for your brand. Contact Rob Cressy at rob@cressmedia.com or via this webform.

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Copyright © 2017 Cress Media Group LLC

Sports Content Studio

Cress Media is a Chicago Sports Marketing Content Studio. We help brands activate sports fans by telling their story in a fun and engaging way via audio, video, and social content creation. We get your audience talking, taking action, and having fun with your brand online and offline. Whether in Chicago or any other part of the country Cress Media can handle your content creation and sports marketing needs.