3: Content Creation & Digital Marketing Tips with Pete Herrnreiter

digital marketing tips

Looking for actionable content creation and digital marketing tips? If so you’ll enjoy this episode of The Rob Cressy Show where I chat with Pete Herrnreiter, VP of Digital Strategy at Imagination.

We talk about the digital media and content creation landscape. Topics include:

  • What are foundational pieces to a good content marketing and digital strategy?
  • What errors are brands making with the way they create content and engage (or a lack there of) with their audience?
  • Is it better to create bad content vs no content at all?
  • Is content marketing and social media for everyone?
  • We also give content creation and digital marketing tips to help put you on the right path.

Here are a few thoughts/principals that stood out from our digital marketing podcast:

  • With your digital marketing strategy you need to ask why? What are you hoping to achieve?
  • Address pain points and adapt to solve problems.
  • Authenticity is key.
  • Be part of the conversation.


  • You can connect with Pete Herrnreiter via email at peter.herrnreiter at gmail.com.


  • I want to hear from you. Did you like this podcast? Is there something that I can improve on? Did this podcast cause you to take action in some way? Hit me up at rob@cressmedia.com or on Twitter @RobCressy and let me know.


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5. Monday Morning Newsletter Get rid of your case of the Monday’s with Rob Cressy’s weekly Monday Morning newsletter. It’ll give some extra motivation and inspiration to those who strive to do great things.

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Sports Content Studio

Cress Media is a Chicago Sports Marketing Content Studio. We help brands activate sports fans by telling their story in a fun and engaging way via audio, video, and social content creation. We get your audience talking, taking action, and having fun with your brand online and offline. Whether in Chicago or any other part of the country Cress Media can handle your content creation and sports marketing needs.