Creating Experiences That Move People with John Roberson

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John Roberson, CEO of Advent, joins Rob Cressy to talk about creating experiences that move people. The way they do this is through the lens of a project Advent did with the North Carolina Tar Heels basketball program to help them upgrade their facilities. Why is showing a brand in a modern way important? How can brands prevent shiny object syndrome and instead focus on setting a solid foundation? Why is storytelling so important to connecting with your audience and building a community?


Here is the North Carolina Basketball video that we talk about in the podcast.

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In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.

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Other Awesome Content:

  • Check out The Rob Cressy Show on iTunes, where I have conversations with creators, entrepreneurs, and business leaders about their success mindset and excellence.
  • Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.
  • Fill out your March Adsanity Bracket: 16 brands – only one will reign supreme with the most social engagement.

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Sports Content Studio

Cress Media is a Chicago Sports Marketing Content Studio. We help brands activate sports fans by telling their story in a fun and engaging way via audio, video, and social content creation. We get your audience talking, taking action, and having fun with your brand online and offline. Whether in Chicago or any other part of the country Cress Media can handle your content creation and sports marketing needs.