Winners & Losers of March AdSanity with Brian Cristiano
In March AdSanity the Top 16 official NCAA tournament sponsors battled to see who could have the most social engagement and ultimately win marketing glory. With the tournament rapping up Rob Cressy is joined by Brian Cristiano, CEO of Bold Worldwide, to talk about this most notable marketing trends from the competition. How is it possible that the two largest brand sponsors, Coca-Cola & Intel, did not post content during days of the tournament? What about the way Wendy’s engaged their fans, from the Spotify mixtape to their #TeamFresh campaign, can you implement into your business? Who is to blame for uninspiring advertising: the brands, the agencies, or both? Why aren’t more brands creating content on all platforms or using video much?
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- Brian Cristiano – LinkedIn: /briancristiano/ – Twitter: @BOLDCEO – Instagram: @BOLDCEO
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