March Madness Marketing to Sports Fans


March Madness kicks off one of the best sports months of the year and is a great opportunity for brands to engage with their sports fan audience. The beauty of March Madness is its simplicity, accessibility, and the passion that comes with it.

It’s simple because all it takes is creating a March Madness Bracket Challenge on ESPN or Yahoo to get the party started. That might take you 10 minutes. On top of that you really don’t have to explain a ton about what to do. Just pick winners. That makes it accessible for both the casual sports fan that might pick games based on their favorite color as well as the die hard fan that is in ten different Bracket Challenges.

Now for the good part, the passion. There are 68 teams in the tournament and there’s a good chance that you’ve got customers or fans that went to some of those schools. Combine that with the natural competitive juices that get flowing when sports fans have a vested interest in the outcome of the game and you’ve got a landscape ripe for engagement.

If you are a savvy engagement marketer you’ll include prizes going to the top performing participants in your March Madness Bracket Challenge to sweeten the pot. This helps get people excited and gives them more of a reason to want to participate, on top of showing that you are a fun company that’s got their back. As the tournament gets into the deeper rounds and the pot of gold at the end of the rainbow starts to look a little more attainable, then you know that participants in your Bracket Challenge will be talking about it with their friends. It’s human nature.

This bring us to the most engaging part of March Madness, the opportunity for communication. Brands strive to find fun and authentic ways to communicate and market to their audience. From the second you create your March Madness Bracket Challenge to the final seconds as One Shining Moment plays and the Champions have been crowned, you have a reason to engage with your audience and if you are doing it right they want to hear from you and talk back. You can do this on all social media channels and start building relationships with your customers on a one-on-one basis.

Think about how it made you feel when a brand you liked responded back and engaged in conversation with you. March Madness gives that opportunity over a three week span in a way that’s a win-win situation for everyone. Combine that with high quality, sharable content and you’ve got a recipe for success.

At Cress Media we specialize in helping brands engage and grow their audience through awesome content, social engagement, and a love of sports. Drop me a line at rob@cressmedia.com or via the webform below and let’s talk about how we can work together. I’d also love to hear what March Madness engagement ideas, promotions, and content creation you are doing so hit us up on Twitter @Rob Cressy.

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engagement  //  Marketing  //  sports


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Sports Content Studio

Cress Media is a Chicago Sports Marketing Content Studio. We help brands activate sports fans by telling their story in a fun and engaging way via audio, video, and social content creation. We get your audience talking, taking action, and having fun with your brand online and offline. Whether in Chicago or any other part of the country Cress Media can handle your content creation and sports marketing needs.