March Madness Marketing: How To Generate Fan Engagement
March Madness is one of the greatest sporting events of the year and is a huge opportunity for brands to drive engagement in their marketing. Inflcr CEO Jim Cavale joins Rob Cressy to talk about how brands can use March Madness as part of their marketing and fan engagement strategy. Is it OK for non-sports brands to have a bracket challenge as part of their mix? With so much March Madness content created, how can a brand stand out? What should brands absolutely not do when marketing to sports fans? Why is having the right voice so important?
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