Our Approach For Creating Awesome Content

creating value marketing

Help Me Help You.

Just like Jerry Maguire wanting to help Rod Tidwell. We are here to help make your business and customers lives better by creating awesome content that tells your brand story in a fun and engaging way. We are firm believers in creating win-win situations and that’s reflective in everything we do.

There’s a few problems we see that help shape our content creating philosophy.

Problem 1: It’s not about your digital consumption, it’s about your customers.

We are in a digital world where staring at a glowing screen is the norm. You might not be big into Facebook, Instagram, Twitter, Snapchat, podcasting, and live streaming but your audience is. They are consuming content like Hungry Hungry Hippos. The opportunity to grow your business by connecting and engaging with your audience in a fun and engaging way has never been greater. You need to be everywhere they are, telling your brand story and creating positive interactions, if you want to take your brand to the next level.

Problem 2: Most content is garbage and there’s a lot of it.

Anyone can create a social media post, but can you consistently create one that builds an emotional connection with your audience, gets people engaging, and looking forward to hearing from you again? You’ve gotta create high quality content that’s authentic, fun, and unique or your audience won’t care.

We use the comedy writing fundamentals learned over four years at Second City combined with entertainment, an undying love of sports, and putting the audience first to deliver a calibre of content that stands out.

Problem 3: There’s not enough fun out there.

You know a headline that you’ve never read, “Local man wishes he had less fun in his life.” People are on social media, attend events, and interact with brands because it’s fun. Unfortunately many brands don’t hold up their end of the bargain with their messaging or events. It’s not about you, it’s about them. Please the customer and we guarantee they’ll come back wanting more. That’s why we make it a focus to amplify fun in everything we do.

At Cress Media we solve all these problems. We facilitate the handshake between brands and sports fans quicker by creating engaging sports content that evokes emotion and gets your audience looking forward to hearing from you again.

 

Copyright © 2017 Cress Media Group LLC

Sports Content Studio

Cress Media is a Chicago Content Studio. We help brands activate 21-35 year olds by telling their story in a fun and engaging way on multiple channels. We get your audience talking, taking action, and having fun with your brand online and offline. Whether in Chicago or any other part of the country Cress Media can handle your content creation and experiential marketing needs.