Social Media Enthusiast Shantel Khleif (Ep 33)

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Shantel Khleif, Social Media Enthusiast & CEO of Imagine Media Consulting, joins the Rob Cressy Show to talk about social media marketing, brand storytelling, plus share lessons from her entrepreneurial journey. What was her mindset when she took her entrepreneurial leap and what piece of advice given has really resonated with her? What is more important in social media marketing: action or strategy? What does she say to potential clients who believe that Facebook doesn’t work for them? Why shouldn’t interns be in charge of a brand’s social media? How does she qualify her clients and why is saying no so important? Do brands need to be on all social media platforms? How would she rank the social media platforms in terms of results & popularity? What is the future viability of Snapchat? What are some storytelling tips?


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1. Ultimate Entrepreneur Reading List – I’ve read over 120 books on creativity, leadership, entrepreneurship, digital marketing, and sports that have had a major impact on my life. These are those books. Get your learn on!

2. Rob Cressy’s Guide To Being a Creator – Once you understand the Why and How, it all makes sense.

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4. Subscribe to The Sports Marketing Huddle – My latest project is a podcast that takes a look at all things marketing in the world of sports. We recently had on Erika Nardini, CEO of Barstool Sports, to talk about their philosophy for digital growth and engagement.

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Cress Media is a Chicago Sports Marketing Content Studio. We help brands activate sports fans by telling their story in a fun and engaging way via audio, video, and social content creation. We get your audience talking, taking action, and having fun with your brand online and offline. Whether in Chicago or any other part of the country Cress Media can handle your content creation and sports marketing needs.