Jens Nicolaysen – Shinesty Co-Founder & CMO (Ep 35)
Jens Nicolaysen, Co-Founder and CMO at Shinesty, joins the Rob Cressy Show to talk about how they create the world’s most outrageous apparel for everyone and believes life’s too short for boring clothing. Jens also share about Shinesty’s calculated awesomeness when it comes to their marketing, the importance of short form content, creating social media content that is so good that it doesn’t even look like marketing, user generated content, how brands can better engage their audience, using comedy and the delicate balance of towing the line, plus advice for anyone who wants to create a company that is fun.
As referenced in the beginning of the podcast. Here’s the getup I rocked for the podcast to embrace the Shinesty spirit.
- You can connect with Jens Nicolaysen at Shinesty.com and I recommend you sign up for their email list to experience their creative and engaging newsletter.
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