16: Topps Chris Vaccaro
Chris Vaccaro, Editor-in-Chief and Director of App Production for Topps, joins The Rob Cressy Show to talk about Topps digital strategy and how they think about engaging their sports card loving community. Chris shares a ton of insight into how forward thinking Topps is when it comes to content and having their pulse on the current digital landscape. As someone who used to collect baseball cards it was interesting to hear how the card collecting industry has evolved, allowing the brand to cater to the needs of their fans more so than ever.
Chris has a very impressive background that includes interviewing Hall of Fame athletes and having bylines in some of the largest publications like Rolling Stone, ESPN and Sports Illustrated. He share tips from his journey on what other creators and writers can do to get their breakthrough. He also talks about his success mindset and shares advice that’ll help you become a high performer.
- You can follow Topps Digital on Twitter @ToppsDigital and search “Topps” in the iTunes or Google Play app stores to see all the fun and engaging apps that they have available to sports fans.
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- Check out previous episodes of The Rob Cressy Show here.
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